Internet Activities 9.1 and 10.2 Essay

1. What are the key benefits of implementing a supply chain solution such as SAP? The key benefits that any company would achieve from using systems typically like the SAP supply chain solutions include the following: †¢ A quicker response for changes occurring in the market †¢ Having higher margins than the competitors by saving on operational costs †¢ Transparency of information in the business which would lead to a smaller cash recover cycle †¢ Increased synchronization in the business and its operation. The business will be able to set it priorities in an organized fashion †¢ The ultimate result of using such systems would be an increase in the satisfaction of the customers as the system can provide for customization. †¢ The company will also be able to track and monitor the compliance of the company with the regulations in the markets it is operating in. In short the business is able to synchronize the supply of the company with the demand in the market, be more responsive to the changes in the market pertaining to price and supply/ demand fluctuations as well as have a reliable and efficient network which can monitor the supply chain 2. What are the likely challenges in implementing a supply chain solution? The biggest challenge faced by the company in implementing a supply chain solution is to integrate it with the existing business processes at the company. All business tend to be somewhat different in their operation and the business language, but when using a software solution for the supply chain, then the business processes relating to the supply chain activities have to be exactly the same as required by the software. Otherwise the business would have discrepancies existing between the supply chain activities and the supply chain reporting and records stored by the software. In this case the efficiency of the system and the process is sacrificed. Exercise 10. 2: 1. In what ways does Volkswagen’s website illustrate the characteristics of integrated marketing communications? The characteristics of an integrated marketing communication are that it is coherent, consistent, has continuity and is complementary. The website for Volkswagen shows that the different methods of communication like, getting a quote online, emailing the company, registering for a certified car, finding the nearest show room etc, all is integrated on the website and communicated to the customer. Similarly all the messages on the website about the uniqueness of the cars are not contradictory and therefore supporting consistency in communications. The WebPages are continues in their format and play on the same message again and again which is â€Å"when you are in a Volkswagen, it is in you†. The color scheming, the format of the WebPages and the messages and content displayed on the site supports each other and is complementary in nature 2. How does Volkswagen go beyond its own communications to create its unique identity? Volkswagen has been able to differentiate itself from its competitors by handing the design board over to the customer. Using the website the customers can design their own personalized VW and Beetle cars. This provides for extensive customization to the products. The company also invested in a transparent manufacturing plant in Dresden to show the customers how their automobiles are made. The company has also advanced in the R&D function by inviting customers to come to the factory and design the car they want. This interactive and two way communication through the website as well as on location has enabled the country to establish its unique spirit while going beyond the scopes of an automobile manufacturer. References 1. SAP Supply Chain Benefits, available at: http://www.marketing-online.co.uk/ch8.pdf

Primary education Essay

Education in its general sense is a form of learning in which knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, research, or simply through autodidacticism. [1] Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts. Systems of schooling involve institutionalized teaching and learning in relation to a curriculum, which itself is established according to a predetermined purpose of the schools in the system. Schools systems were also based on people’s religion giving them different curricula. [edit] Curriculum Main articles: Curriculum, Curriculum theory, and List of academic disciplines School children in Durban, South Africa. In formal education, a curriculum is the set of courses and their content offered at a school or university. As an idea, curriculum stems from the Latin word for race course, referring to the course of deeds and experiences through which children grow to become mature adults. A curriculum is prescriptive, and is based on a more general syllabus which merely specifies what topics must be understood and to what level to achieve a particular grade or standard. An academic discipline is a branch of knowledge which is formally taught, either at the university–or via some other such method. Each discipline usually has several sub-disciplines or branches, and distinguishing lines are often both arbitrary and ambiguous. Examples of broad areas of academic disciplines include the natural sciences, mathematics, computer science, social sciences, humanities and applied sciences. [5] Educational institutions may incorporate fine arts as part of K-12 grade curriculums or within majors at colleges and universities as electives. The various types of fine arts are music, dance, and theater. [6] [edit] Preschools Main article: Preschool education The term preschool refers to a school for children who are not old enough to attend kindergarten. It is a nursery school. Preschool education is important because it can give a child the edge in a competitive world and education climate. [citation needed] While children who do not receive the fundamentals during their preschool years will be taught the alphabet, counting, shapes and colors and designs when they begin their formal education they will be behind the children who already possess that knowledge. The true purpose behind kindergarten is â€Å"to provide a child-centered, preschool curriculum for three to seven year old children that aimed at unfolding the child’s physical, intellectual, and moral nature with balanced emphasis on each of them. †[7] [edit] Primary schools Main article: Primary education Primary school in open air. Teacher (priest) with class from the outskirts of Bucharest, around 1842. Primary (or elementary) education consists of the first 5–7 years of formal, structured education. In general, primary education consists of six or eight years of schooling starting at the age of five or six, although this varies between, and sometimes within, countries. Globally, around 89% of primary-age children are enrolled in primary education, and this proportion is rising. [8] Under the Education For All programs driven by UNESCO, most countries have committed to achieving universal enrollment in primary education by 2015, and in many countries, it is compulsory for children to receive primary education. The division between primary and secondary education is somewhat arbitrary, but it generally occurs at about eleven or twelve years of age. Some education systems have separate middle schools, with the transition to the final stage of secondary education taking place at around the age of fourteen. Schools that provide primary education, are mostly referred to as primary schools. Primary schools in these countries are often subdivided into infant schools and junior school. In India, compulsory education spans over twelve years, out of which children receive elementary education for 8 years. Elementary schooling consists of five years of primary schooling and 3 years of upper primary schooling. Various states in the republic of India provide 12 years of compulsory school education based on national curriculum framework designed by the National Council of Educational Research and Training. Students working with a teacher at Albany Senior High School, New Zealand Students in a classroom at Samdach Euv High School, Cambodia In most contemporary educational systems of the world, secondary education comprises the formal education that occurs during adolescence. It is characterized by transition from the typically compulsory, comprehensive primary education for minors, to the optional, selective tertiary, â€Å"post-secondary†, or â€Å"higher† education (e. g. university, vocational school) for adults. Depending on the system, schools for this period, or a part of it, may be called secondary or high schools, gymnasiums, lyceums, middle schools, colleges, or vocational schools. The exact meaning of any of these terms varies from one system to another. The exact boundary between primary and secondary education also varies from country to country and even within them, but is generally around the seventh to the tenth year of schooling. Secondary education occurs mainly during the teenage years. In the United States, Canada and Australia primary and secondary education together are sometimes referred to as K-12 education, and in New Zealand Year 1–13 is used. The purpose of secondary education can be to give common knowledge, to prepare for higher education or to train directly in a profession. The emergence of secondary education in the United States did not happen until 1910, caused by the rise in big businesses and technological advances in factories (for instance, the emergence of electrification), that required skilled workers. In order to meet this new job demand, high schools were created, with a curriculum focused on practical job skills that would better  prepare students for white collar or skilled blue collar work. This proved to be beneficial for both employers and employees, for the improvement in human capital caused employees to become more efficient, which lowered costs for the employer, and skilled employees received a higher wage than employees with just primary educational attainment. In Europe, grammar schools or academies date from as early as the 16th century, in the form of public schools, fee-paying schools, or charitable educational foundations, which themselves have an even longer history.

Counselor’s Role

Counselors are those who listen and help resolve difficulties (Gladding, 2007)). Nonetheless, most people have a vague idea on what counseling is about. This is rooted to how counseling is done in the past. Counseling exists in different trades as advisers or experts in the field. As a profession, counseling is important since it focus on the growth and wellness of people who suffers from mental disorders. It differs from psychotherapy and guidance.Guidance is achieved through helping the person find the best choice. Whereas, counseling is about helping the person create changes to overcome his present condition. Psychotherapy involves with analytic therapy that try to create constructive changes that can take several sessions. It deals with serious mental disorders that are compounded by emotional, social, physical issues and conflicts that was experienced, is experiencing and perceived by the individual (Gladding, 2007).According to the American Counseling Association, (as quoted i n Gladding, 2007), counseling is concerned about an individual’s wellness, pathological concerns and personal growth, it is done in a short-term (not more than a year), their therapies are largely theory based and the process requires developmental intervening. The responsibilities of a counselor to his/her professional association is on the way he/she conducts counseling which is based on his/her intention and/or purpose (Gladding, 2007)). The counselor must be able to establish rapport.He must have enough background knowledge on what was to be counseled, for instance family problem or child delinquencies. The counselor must identify the problem then assess how it will be delivered. In the process of problem solving, the counselor must be open-minded for alternative actions since everything depends upon the client’s reaction/s and participation. It is the ‘responsibility of the counselor to inform the client/s of the confidentiality that an organization (Gorlin, 1999)’ or one’s professional association place on counselors.Counselors must respect the client’s right to know the results, the interpretations made, and the bases for their conclusions and recommendations (Pope-Davis and Coleman 2001). To be able to promote the awareness of the profession to consumer groups and organization, a counselor can try to create blogs and articles regarding how they resolve problems. Counselers can write in news or magazine articles giving out their opinion and somehow differentiating their role from psychologist, educators and trainers (Gllading, 2007). They must engage in public presentations during seminars of civil groups and clubs.They need to make themselves known and how they different from psychologist and educators. Voicing out their opinion on what needs solving and attention could be a great way to promote the awareness of people regarding their profession (Gladiing, 2007). For instance, counsellors in university can affec t the behaviour of the institution concerning color and racial discrimination. When as student ask for their help regarding the matter, most specifically, if a professor made a discriminatory claim, the counsellor can ask the institution for proper actions (Pope-Davis and Coleman, 2001).Through extending their influence to political matters, counselors can best benefit by subjecting the law through their findings and observations to limit the chances that the problems that they resolved or trying to resolve would happen again. Through being informed about the laws, counselors depends their position regarding certain issues (Pope-Davis and Coleman, 2001). Laws about abortion would help the counselor chose the most effective way to resolve a young girl’s dilemma. Establishing connections with prominent legislators would also advance interest.Understanding the political jargon would give a counselor an edge if he/she wants to propose certain changes in law. Lastly, through being persistent, a counselor might affect how legislator think (Gladding, 2007). References Gladding, ST. (2007). Counseling: A Comprehensive profession. GGS Pearson Education, Inc, New Jersey.. Gorlin, R. (1999) Codes of Professional Responsibility. BNA Books. Washington D. C. Pope-Davis, D. and Coleman, HLK. , (2001). The Intersection of Race, Class, and Gender in Multicultural Counseling: Implications for multicultural counselling. Sage Books. Michigan.

Explain the importance of communication in promoting the therapeutic Coursework

Explain the importance of communication in promoting the therapeutic relationship - Coursework Example The behaviours and attitudes of nurses in their caregiving duties and responsibilities highly influence the resultant relationship. It is important to highlight that therapeutic relationship is central to the client’s health and general welfare. I have realized this through my interaction with one of my medical ward patients. A number of factors have constituted my relationship with the patient, but the most important is communication. Communication played a fundamental role in building therapeutic relationship between the patient and me. This in return has enhanced definition and identification of the different users of therapeutic nursing. The role and importance of communication in promoting nurse-patient relationship is described in this paper. A number of factors have influenced my nurse-client relationship prior to my interaction with the patient and communication effectiveness therein. Vulnerability of my client required that trust be an integral component of the therapeutic relationship. Promises to either party were kept to avoid instances of mistrust. Confidentiality of the patient was an important therapeutic variable that I observed so that neither the patient’s nor my boundary was crossed. Our thoughts and opinions prior to this therapeutic relationship were diverse and dynamic. In this regard, mutual respect ensured that these two accounts were accounted for. On the same note, I understood the importance of showing empathy to my client. This way, the client felt cared for and the kind of actions that I took as the patient’s nurse greatly influenced the client’s quality of life, specifically in instances of health complications. Professional intimacy is another thing that built a favourable therapeutic relationship. Bringing the nurse and the client close to one another is integral to a beneficial nursing practice.

Lizzie Borden's Verdict Essay Example | Topics and Well Written Essays - 500 words

Lizzie Borden's Verdict - Essay Example Another solid reason for her being guilty is that she was the only one present in the house at the time of murder of her parents. This is a very genuine reason, as someone needs to enter the house, in order to kill her parents. And moreover many of the people like friends and relatives who were known to her parents were busy with other work at the time of murder. If any intruder had killed Borden’s parents then he must have hidden in the house for 3 hours which looks less possible and illogical. And to kill two people brutally, only Lizzie had the time and comfort.Additonally, police were unable to find any intruder entering the house to kill Mr. and Mrs. Borden. For them everything looked like an inside job. One alarming fact is that Lizzie reported she did not hear any loud noise from upstairs during the time of murder of her step mother. Her step mother was axed numerous times and she fell on the floor, despite all of this she did not hear any noise. This looks like a white lie and points that Lizzie is lieing.Moreover; people have seen Lizzie visiting the drug store to buy posion.This shows her inclination to murder both of her parents. She also visited her neighbor on the previous night of the murder to inform them that one of her father’s enemy wants to t kill him and she is scared of the fact. According to (Masha, 2010) â€Å"On the night before the murders, Lizzie told one of her neighbors that and â€Å"enemy of her father would try to kill him† but during the murder there was no sign of forced entry into the Borden residence†. Here we can see that Lizzie is trying to turn the attention of people around her from assuming her as the key murderer. She also lied that in the morning of the day of murder, an unidentified men came asking for her mother with a note but police could not find any evidence of a note or visiting of an intruder.

MGMT 4420 Essay Example | Topics and Well Written Essays - 750 words

MGMT 4420 - Essay Example It is good for Candlelight to upgrade the skills of the employees so that they will be able to improve their operations. I believe that it is necessary to do so because some employees will be relocated to other areas in the event that this competitor is acquired. Given such a situation, the interpersonal skills of the employees such as communication have to be improved so that they can express their ideas freely. This helps to reduce conflicts which can negatively affect their performance. I believe that the management of Candlelight, Inc should make an effort to include the ideas of talented employees when they make decisions that affect the operations of the organisation as a whole. Employees must be given the opportunity to contribute towards the decision making process so that they can feel as important to the organization. There will be more chances that their performance will improve if they have a sense of belonging to the organization. It can be noted that this strategy can promote organisational growth since their skills will be upgraded to meet the changes taking place in the business environment. On the other hand, the employees can have a common understanding of what will be expected of them in the organization. I am convinced that the human resources management have a big role to play when it comes to improving the performance of the employees. In this particular case, I would advise the leaders of Candlelight, Inc, to adopt the democratic participatory style since it gives all the employees an opportunity to contribute their ideas in the decisions made. As suggested by Carrel (376), if employees are treated as valuable assets to the organisation, they will put maximum effort in their operations which helps in improving their performance. I believe that constant development of the employees will improve their morale which is very

The right of Refusal Essay Example | Topics and Well Written Essays - 250 words

The right of Refusal - Essay Example Patient education is an excellent procedure to try in an effort at discovering why the patient is being uncooperative. The education must be complete enough so that the patient is aware of why the dental x-rays are needed. This will also allow the patient to see that the doctor has his best interest uppermost in his mind. At this point, fear must be addressed in a positive manner. Doctors have a responsibility to make their patients as comfortable as possible with the procedure that they are about to endure. At the same time, the patient must realize that the doctor is well within his rights to refuse to treat the patient if the doctor is unable to obtain satisfactory x-rays. If the patient is in the doctor’s office and must be treated, the doctor should treat the patient as best as he can and then suggest that on his next visit, the patient see another dentist. To treat a patient and not really know what one is treating is negligent on the part of the doctor. Documentation mu st be maintained by the doctor in a permanent patient file in order to protect himself. A letter to the doctor’s lawyer which explains the situation is in order.

Case Analysis of 'Genetic Screening' Assignment

Case Analysis of 'Genetic Screening' - Assignment Example Excessive use of chemicals caused this haemolytic anaemia. On the other hand, the cost of health insurance was also increasing. Therefore, the employees were demanding to avail a smoke-free workplace environment. Looking into this matter, the employers tried to provide routine medical screening, drug testing and smoke-free environment facilities. (B) Several critics of DuPont stated that the genetic testing allowed the organisation to transfer the workers, but it was necessary to clean up the workplace environment. It is the major solution to the problems. Nobody can work at zero emission. The organisation had to ensure the health and safety workplace aspect. However, it is not right to relocate the employees. The organization should take care of all the employees and should provide routine medical check-up to all the employees. (C) The organisation did not take any initiative to clean up the workplace environment. Moreover, it was relocating its affected employees to the smoke-free areas. First and foremost, the organisation had to solve the basic problem. Then they had to think about the good health of the employees. The organisation did nothing regarding these two aspects. Therefore, development of law was required in order to restrict it. Question 2 This question will discuss some moral aspects. ... It is their basic right (Cherrie, Howie & Semple 2011, p.51). It is the right of the employees to file legal complaints against the management of the organisation. (B) The outcome is quite serious or critical. The employees were suffering from haemolytic anaemia. According to utilitarianism theory, the organisations should provide a hazard-free working environment to the employees (Collins & Schneid 2010, p. 39). The management of the organisation needed to review the safety aspect of the workplace environment right after the incident, but they relocated their affected employees. (C) The organisation did not take care of all the employees. It has proposed genetic screening but not for all the employees. It is illegal. Attaining a safe workplace environment is the basic right of the employees. Moreover, the organisation did not compensate the affected employees or rectify the basic workplace challenges or issues (Spellman & Bieber 2011, p.87). There is a possibility for the organisati on to face legal challenges based on unethical business operations. Question 3 There are specific moral obligations for the employer that DuPont needs to assume in this case. The operation of various chemical factories such as the dynamite factory involves the emission of chemicals in the environment where the workers work in the hours of operation. Apart from the motives of earning revenues from the business, the employers also have the moral responsibility of safeguarding the health of their workers engaged in the operational work. These are business ethics and social responsibilities of the employer that fulfils the moral obligations involved in the course of work. Apart from paying monthly wages to the

Indian folk dance Essay Example | Topics and Well Written Essays - 750 words

Indian folk dance - Essay Example Folk dances are the essential elements of almost every important event of Indian social life and celebration. Despite their extreme simplicity, all folk dances tend to convey certain messages to the community they belong to with regard to their history or survival. As mentioned in the introduction, one of the important features of all Indian folk dances is their simplicity. Dancers normally wear colorful costumes having creative designs and symbols. They also wear extensive jewels which obviously enhance the performance and overall appeal. Though not classical in nature, Indian folk dances are evidently creative works that comprise certain artistic steps and postures. These steps are usually accompanied by rhythmic composition of some primitive musical instruments. Unlike classical dances, folk dances are cherished by common people to express their joy on different occasions. To be more specific, folk dances maintain a social perspective rather than the mere manifestation of individual emotions. Bhangra: Bhangra is a lively folk dance originated from Punjab and is highly associated with harvest celebrations of the state. Therefore, normally it is performed on April 13, the day of Baishaki. The dance is accompanied by Punjabi Boliyaan lyrics and drum beats. The drummer plays a vital role in enhancing the tempo of dancers’ movements. The costume of Bhangra dancers reflects the typical Punjabi outfit. In addition to the traditional turban on head, they wear colorful waistcoat and ‘ghunghroos’ on ankles; and Bhangra, fondly called ‘Shaan of Punjab’ was introduced to Vancouver during the 1st international Sports and Cultural Festival (Dances of India). Although Bhangra songs have been a major influence on the Indian film industry Bollywood for decades, obviously Bhangra has got mixed with western classical music. As Huq (121) points out, a bhangra/hip hop crossover has been visible in the UK produced rap for the recent years. According to the writer, the bhangra beats and Punjabi lyrics have been a major influence on western world of music since 1980s. In other words, Bhangra has been highly influenced by the various dance periods mainly because of its vulnerability to amalgamate with other cultures and art forms. For instance, as Roy (22) argues, contemporary bhangra fails to reflect its primitive folk origin or other classificatory boundaries. Obviously bhangra has become a popular art despite its Indian origin as a primitive folk dance. Padayani: this is one of the important traditional folk dances said to have promoted by some temples of Southern Kerala in India. The most fascinating feature of this art is the ‘Kolam†™, the huge mask which is the imitation of some divine and semi divine characters including Bhairavi, Kali, Kalan, Yakshi etc. The masks or chest-covers the performers wear are extremely huge so that no one can identify the persons. Although researchers are deeply at odds, the origin of Padayani traces back to several centuries. As reported in The Hindu, some are of the opinion that Padayani originated

Robert Rauschenberg's Monogram Essay Example | Topics and Well Written Essays - 500 words

Robert Rauschenberg's Monogram - Essay Example The combination of objects, images and lines of paint does not seek perceptive unity - despite the odd visual interlacing of the goat and the tire - but division. The goat, despite the tire it wears around its middle, remains implacably a goat and the tire a tire. The meaning of the assemblage is attained in this. (Adams, 1996) If the tire is a reference to the artist's childhood living close to a tire factory according to some contemporary art books, its association with the goat raises questions. The title Monogram renders this montage even more enigmatic: Monogram, or the interlacing of several letters to form a single character, composed here of the entanglement of the goat and the tire. Thus the letter O passes around the animal to make a knot as a rebellion against meaning and all ideas of beauty. (Nelson, 1996) The Ready-made (tire) and stuffed animal coexist in this work that, in keeping with the artist's wishes, leaves as much place for the viewer as for the artist. That looking turned breathless in 1959 when Rauschenberg completed Monogram, one of the most outlandish and barbarous works of art ever made. Monogram features a stuffed Angora goat encircled by a tire. The goat, whose snout is covered in multicolored war paint, is standing on a painting, as if grazing at pasture.

Ratio Analysis Essay Example | Topics and Well Written Essays - 1500 words

Ratio Analysis - Essay Example The paper uses Profitability, efficiency, liquidity and shareholder ratios as the basic tools. The more complex tools like IRR, WACC etc are ignored to keep the analysis simple and meaningful. In addition, the paper identifies the Key Performance indicators (KPIs) of the company and highlights the basic steps taken by the company to achieve the KPI targets. The company’s current year’s results with respect to the KPI targets are also discussed and highlighted. To:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Board of Directors of Go Ahead group Plc. From:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Robert Frost, Accountant Re:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ratio Analysis and KPI discussion Date:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  February 25, 2013 With regard to your concerning the analysis of organizational financial performance and position, I would like to present this report which summarized, analyzes and properly interprets the basic financial ratios of the co mpany. I hope it will be of great help for you to understand and target the areas where improvement is required and further take strategic actions to improve and sustain the strong growth areas of our business. Introduction Go Ahead Group Plc is a leading company in the public transport industry. The company has a high regard in the industry for having social, financial and environmental aims working together at its core strategic plans. The company aims at providing transportation in the urban and other areas with less delays, high environmental targets and social responsibility. The company has captured the highest share of the transportation industry by focusing on the KPIs it has set. The company has also improved its efficiency and effectiveness in operations by reducing waiting times, increasing punctuality, spending more on security and comfort of the people and availability of their services with proper schedules and plans. The company’s financial analysis and discuss ion on its core competences is given below. Ratio Analysis Current & Previous Year The Return on Net Assets ratio reveals that the company is using the net assets very efficiently in carrying out its operations. The company is employing and making higher than expected profits by properly allocating the assets. The Return on Shareholders’ Funds in 2011 and 2012 shows significant returns to meet the company’s profit demands. Moreover, it completely satisfies the shareholders on the use and allocation of their shareholdings as per the returns generated in the two years under consideration. The operating profit margin, although slightly lower than previous year, is satisfactory. Moreover, if the one-off benefit is eliminated, the company shows an increase of ?8.1m in operating profit. Hence, the actual operating profit margin is higher than the previous year further showing a strengthened financial position of the company. The ROCE of 17.6% and 19.2% is satisfactory in 201 2 and 2011 respectively (Appendix 1). The slight reduction is not worrying, yet it should be stopped from recurrence to maintain the position that the company holds. The net asset

The world Of Mice and Men Essay Example for Free

The world Of Mice and Men Essay Question: The world Of Mice and Men is one of hostility and suspicion. Explore the second chapter of Of Mice and Men in the light of this statement and decide whether you agree. Introduction Of Mice and Men is a contrasting story to others because it has many different sides to it. You could look at it one way and say that its a joyful book and has only a couple of nasty people in the book, But you could look at it the other way and say that the ranch is a horrible, mean and a fight to survive. The Bunkhouse is a small room with 8 beds made up and the other three showing their burlap ticking, the walls were whitewashed and the floor was unpainted. From only the first few lines of chapter two and you can see that Steinbeck has tried to show us the reader that the bunkhouse like the rest of the farm is small and not a nice place to be. When it then goes on to talk about people possetions it shows us that in that time is was normally to only have about 5 things on you (sometimes even less). The Character Candy Candy is the swamper (cleaner of floors by pouring water on it and using a mop to clean of the dirt) on the ranch, when George and Lennie Arrive on the Ranch he is the first person to greet them. He is meant to be an old man, handless and without a Dog. He acts extremely nice towards George and Lennie (some say too nice). Being Old he is trying to keep his job for as long as possible because back then (and still now in America) there was no unemployment befits like there in the UK so he is trying to keep his Job to live by calling everyone a nice fella meaning everyone is kind back to him (most of the time). Interview with Boss In the Interview with the Boss he comes in and trys to ask George and Lennie why they are half a day late to work. George tries to tell him that the Bus driver give us a bum steer. But when the Boss hears this he doesnt even care and carries on about what he had to do. This shows us that the Boss doesnt change his mind at all because he thinks what he does/says is right and thats it but by the end of the talk he is almost like a nice person almost like he has a guard up and when everything is okay the guard goes and along comes a helpful man. The Character Curly Curly is the Bosses Son, he is meant to be small and one of those small guys who hate big guys. As soon as he comes through the door he looks a Lennie and puts up to fits, like you would in a boxing ring. This shows the most hostility of all of the things on the ranch because some guy walks in who the swamper called a nice fella and he tries to start a boxing fight with your Mate/You. After going into the room like hes in a boxing fight he then asks some questions directed to Lennie, Which because George Told Lennie strictly not to talk George has to talk and answer them. This aggravates Curly because he may not be in charge of anything he really thinks himself to be on the top because the Boss will never fire him because he is his son. The Character Curlys Wife Curlys Wife is a tart (a married woman who wants to see other men), well thats that Curly thinks when he said I think hes married a . tart. She has meant to have been only married to Curly for only 2 weeks and shes already on the hunt for other men? Some people think that it is because she was just a tart in the first place and always has been and thats why Curly married her but some other people think that it is because she feels like she is held captive in the house and whenever she is with Curly outside the house it told to go to the house. This shows us that she could be feeling like she is all most an item of Curlys and isnt allowed to go anywhere without permission of Curly. This shows us again that the ranch can be almost like a prison. Conclusion Overall I think that for Chapter Two the statement: The world Of Mice and Men is one of hostility and suspicion is true because if you look at all the points above the only nice thing at the ranch is Candy and he is only putting it on so he doesnt get fired from the ranch and die from not having any money. This shows us that the ranch a place with only Good patches and are few and far between.

Reflection On Experience Working In Accident And Emergency

Reflection On Experience Working In Accident And Emergency This fieldwork exercise was a visit to the Minors Department within Accident and Emergency (AE) for a large London National Health Service (NHS) hospital, to observe and interview an Emergency Nurse Practitioner (ENP) within the Department, and link their role in relation to primary health care (PHC). I had expected to learn further about the main connection between PHC and an acute care setting such as AE, assuming that it would be due to poor PHC management and issues with accessibility. These assumptions were based on some experience in AE as an Agency Nurse, along with colleagues, patients and media reports. 2.0 VISIT TO MINORS IN ACCIDENT EMERGENCY My fieldwork exercise began with covert observation in the AE waiting room, waiting for my fellow Nurse Practitioner (NP) student to arrive for a Saturday night shift. There were around 15 people and one child within the waiting room; a relatively calm environment, albeit for quiet restlessness, sighing, guarding and rocking, questioning companions as to when they would be seen, alongside comparing with others who had got in. Reception was a glass-shielded counter staffed by two personnel, informing patients registering, that there was a three hour wait. An electronic sign above reception welcomed patients, friends and relatives to the hospital, also informing them that we endeavour to see you in 4 hours; a reference to the Department of Healths (DoH) target, for patients to be discharged, admitted or transferred within four hours of presenting, in 98% of cases. The sign also requested for those with a minor illness, to attend the adjacent walk-in centre (WIC). Of note, aside from a clear focus on hygiene, was a sign notifying patients that treatment may not be free if not a United Kingdom (UK)/European Union citizen or resident. Such signage brings a principle of the Alma Ata declaration into question. The Alma Ata declaration arose following a joint World Health Organisation-UNICEF international conference, with a vision for healthcare for all people worldwide, with PHC at the heart (World Health Organisation, 2010). Although it can be argued that international guests are not paying into the NHS, and healthcare in the UK is not essentially free, given the National Insurance levy, the declaration views healthcare as a right for all, and not just those who are in a position to pay. On arrival, my fellow NP student showed me around AE. Within the adults section, the Department can be broken down to: Table 1: AE layout Department/Room Cubicles/Rooms Additional/Other Information Resuscitation 5 +1 paediatric cubicle Majors 16 Including 1 psychiatric cubicle Minors 12 Assessment/Triage 3 Clinical Decisions 10 Investigations and short term treatment (not more than 24-36 hours) Eye 1 Ear, Nose Throat 1 Plaster 1 X-Ray 1 Adjacent CT room being built next to Resuscitation The hospital is one of Londons major hospitals, opening in the 1700s in central London and developing into a main teaching hospital. With the increase in healthcare demands, more space was needed, and the hospital relocated to its present day location in the 1950s. In the 1970s, construction on the present hospital building began, and by the early 2000s, building and the final relocation of one of its hospitals was complete (Hospital website, 2009a). The AE Department is a 24 hour service, seeing around 100 000 patients per year, and of those, around 21% are admitted to hospital. Twenty two percent are children, to which a separate paediatric AE between the hours of 9am and 2am is available (Hospital website, 2009b). From April this year, the AE Department will become one of Londons four major trauma centres (MTC), and one of eight acute stroke centres (Healthcare for London, 2010). Preparations for this new designation were evident by the building of a computerised tomography scanner next door to Resuscitation, enabling suspected stroke patients to be scanned within two minutes of arriving. I spent most of my visit in Minors, a Department with 12 cubicles, which is staffed by two to three ENPs, one Senior House Officer, Registrar support, and a General Practitioner (GP) on Saturday and Sunday evenings. Despite having an adjacent WIC, this section of AE is dedicated to patients with minor injuries and illnesses. The most common presentations are due to infections (mostly ears, nose and throat, and urology), foreign bodies, wounds, fractures and head injuries. Numbers seen can vary, and around 150 patients had already been seen that day. There is a difference between days and nights, with days mostly seeing occupational injuries and GP referrals, with alcohol, drugs, domestic violence, assaults and foreign bodies featuring in the nights. In addition, weekends and evenings can see Minors taking on the role of an extended hours GP practice; supporting my hypothesis of poor PHC management and accessibility, as being a key cause of PHC in AE. The Department closes at 3am to reduce costs, but is sometimes too busy to do so. From next year, Minors will be a 24 hour service, with the aim for a Nurse-led service with Registrar support. This is to release medical staff for the new MTC, and in response to recommendations in Lord Darzis review on healthcare for London, discussed further in this assignment. The most surprising element of my visit, was to find out that ENPs are viewed and treated as junior doctors. This was mirrored by the consultation: history taking, examination, assessment, plan of care and documentation was that of seeing a medical doctor. While I was aware of the advanced and autonomous role of a NP, enabling diagnosing, prescribing and referring, I was taken back that NPs, certainly in this Department, have shifted from the nursing side of healthcare, and are now affiliated with medicine. The ENPs line management is a Registrar, who also supervises and signs off competencies. Any problems or concerns which need to be escalated, are dealt with by the Consultant. The AE Matron, and ultimately, the Director of Nursing are nowhere in the ENPs reporting line. The role of NP, reviews of urgent care, and PHC management are the topics I have chosen to base my discussion on. 3.0 DISCUSSION 3.1 Urgent care reviews The key review of urgent care in London is Lord Darzis Healthcare for London: A Framework for Action report. It was commissioned by NHS London in December 2006, in order to fulfil Londons healthcare needs over the next 5 to 10 years. The report acknowledged that many patients presenting to AE for minor illnesses and injuries would be better looked after in polyclinics or urgent care centres (UCC) with longer opening hours. Patients presenting to AE is not optimal due to the waiting period and being seen by junior doctors rather than GPs, who more suited to these complaints along with managing long-term health conditions (Healthcare for London, 2007a). The report proposes UCC with diagnostic equipment, where patients will have access to a Nurse or GP, recommending 24 hour access if based in AE (ie. Minors), or to be open on weekends and afterhours for those not hospital based (Healthcare for London, 2007a). A co-located UCC within AE can be important, in diverting urgent care away from attending AE/MTCs (Healthcare for London, 2007b). However, the ENP reported problems recruiting fellow ENPs with appropriate qualifications and experience, and was unsure whether Minors would be a Nurse-led 24 hour UCC, to coincide with the transformation of the main part of AE into a MTC in April. The Darzi report received criticism, largely directed at cost cuttings, cashing in on privatisation, the demotion of acute hospital services, the question of elderly care, and that future predictions on PHC and AE usage was an understatement. There is also criticism that recommendations have been made without practicalities, including polyclinic staffing, failings and costs of minor injuries units, and the future of healthcare staff (London Health Emergency, 2007). The ENP reported a poor skills mix at the adjacent WIC, such as not being able to read x-rays or suture, with patients being referred on to Minors. Alongside the question of resources being doubled up, such referring on leads to disjointed care and greater waiting lengths to be treated. It could also be confusing for patients to know where the best place to attend is, especially having been diverted from AE to the WIC on the advice of the Reception sign, only to end back up in AE. Clarity and streamlining of services is needed to improve patient experience. The Royal College of Nursing (RCN) survey found that Emergency Nurses were under huge strain to meet the DoHs four hour target, termed as unrealistic (RCN, 2010: website). The survey also reported that the majority of respondents felt that patients with various and complicated needs, have had their care rushed to meet targets, and 59% of respondents feeling the responsibility lying solely within Nurses (RCN, 2010). Yet the ENP I spoke to was happy with the target, which gave momentum if a patient needed to be seen by a Registrar and had been waiting over an hour, this would then be escalated to a Consultant. On questioning, the ENP felt that the target was realistic, practical and they had the resources. 3.2 Primary health care management and accessibility London has the most AE attendances and admissions than anywhere else in England, and many of the 83% of patients not admitted could be treated elsewhere, with 40% of complaints able to be resolved through PHC. However, access to PHC services in London after hours is inadequate; a main thought behind AE attendance. AE patients are more likely to be fulltime workers and may take reassurance in knowing that they will be seen in four hours, rather than a wait of up to (or longer than) 48 hours to see their GP (Healthcare for London, 2007b). According to the ENP, patients report issues making GP appointments and that AE is quicker than seeing their GP, as the main reasons for presenting with PHC matters. The Healthcare Commissions (HCC, now the Care Quality Commission) review on urgent care in England, found that more than 50% of patients have problems calling their GP surgery, and a quarter of patients found GP hours were not convenient, and avoided going (HCC, 2008). Incentives for GP surgeries to provide afterhours care was a recommendation by The Royal College of General Practitioner (RCGP) in their review on urgent care (RCGP, 2007). Yet, the HCCs review found that where GP services provide afterhours care, less than half had organised a phone diversion with local GPs, to divert afterhours calls to their services. The majority of patients attending afterhours GP services are seen within two hours after an initial telephone assessment (HCC, 2008). This is not only faster than attending AE, but a more appropriate use of resources. The review found that many people are not aware of healthcare services other than their own GP and AE, or they might be unsure of using them. There were also examples of patients being referred to services that were not accessible. Work needs to be done to increase both patients and healthcare professionals understanding of alternative healthcare services, and when to use them (HCC, 2008). This is a view shared by the RCGP, along with GP practices implementing systems to deal with urgent care and GP training (RCGP, 2007). The ENP expressed frustrations with GPs making inappropriate referrals to AE, rather than to Specialists, generally noting the practice of defensive medicine. Despite referring back to the GP on discharge, patients were bouncing back for simple things, such as to have their dressings attended to. The ENP rarely had time to speak with GPs, but when they did, it was mostly to phone to question why they had referred. In respect to patients, the ENP felt that they were either not taking responsibility for their health or there was poor self management, possibly due to poor or no patient education, such as not taking analgesia and attending AE to request. The RCGP also note the need for improved patient education and self management promotion in their review (RCGP, 2007). The ENP was also very critical of NHS Direct, Englands telephone advice line for healthcare. They felt that the service was inadequate, as it was not possible to make an assessment over the phone, and defensively referring to AE. Yet half of callers to NHS Direct were given advice on self management at home (NHS Direct, 2010). 3.3 The role of the Nurse Practitioner 4.0 SUMMARY This fieldwork exercise has been a valuable experience. It has demonstrated the impact PHC has on AE, an already stretched resource, exacerbated by poor PHC management and accessibility. For these reasons, I will bear in mind my present practice and on qualification as a NP, to make seamless and appropriate referrals.

Managing Change Project Of Vodafone Marketing Essay

Managing Change Project Of Vodafone Marketing Essay This report contains the idea of organizational change. This change is wide and not smaller changes like adding a new person, structural change and management processes, innovation of new products new techniques and merges (cross border or etc). Change is caused to achieve a goal. Background of Vodafone: VODAFONE is a global telecommunication company and it is the worlds largest mobile telecommunication company measured by revenues and it is the worlds second largest company if measured by subscribers. Head quarter of Vodafone is in Newbury, United Kingdom. Proportionate figure of customers of Vodafone is 347 million. Vodafone operates network in 31 countries and has partner networks in other 44 countries. The name of the company VODAFONE came from Voice data fone. This name is chosen by the company to reflect the provision of voice and data services over mobile phones This is the original Logo of Vodafone formerly used. Then in1997 the new logo of Vodafone is introduced i.e. the speech mark logo. This Public Limited Company was founded in 1984, emerged from Racal Telecom (1983-1991). The chair person of the company was sir. John Bond. Changes in Vodafone: HUTCH to VODAFONE With the entry of VODAFONE, A new company was emerged named VODAFONE ESSAR, which was formerly known as Hutchison Essar. Vodafone Essar is owned 67% by the company VODAFONE and 33% by Essar group. Vodafone Essar, founded in February 2007, is the second largest mobile operator in terms of revenue and third largest company in terms of customers. Vodafone Essar, head quartered in Mumbai, Maharashtra, India, provides Mobile Networks, Telecom Services and etc. Initially around 1995 Vodafone Essar was MAX TOUCH then around 2000 it was ORANGE. In December 2006, Hutchison Essar re-launched the Hutch brand nationwide, consolidating its services under a single identity. Then in 2007, the deal occurred and Hutch is turned to Vodafone. Problems: Marketing Services New business director of Vodafone How to get new customer How to introduced new products Levels of Vodafone change now days: Vodafone telecommunication had a revolutionary change. It was planned a dominating strategy. And also get a good opportunity in markets. Characteristics: The change in the Hutch to Vodafone redefined existing parameters. There is a change in organization structure and technology of Telecommunication. Objectives of change: Changes are occurred to encourage the individuals to think and crate something new. To make a competitive attitude in them to face the global economic and market environment, these changes are required. The customers are provided with good services by this change. Vodafone has changed the internal and external culture of the organization. Vodafone has introduced providing continental call rate to the customers increased sales. To survive in the market they started new technology and packages. Vodafone wants to recruit individuals who have thorough knowledge of managerial and technological skills that can create a great impact on their personality and character. To increase unit production, individuals are encouraged to be a leader to take responsibility efficiently. The change has been occurred to cause a paradigm shift by creating a dynamic and positive learning atmosphere and changing our corporate culture. The change helps Vodafone to adjust with knowledge based economy. To make the staff Knowledge workers they are provided with basic conceptual training and latest managerial concepts skills. Changes help them to take the challenges of modern business. The purpose of changing in Hutch to Vodafone that to get good result in this competitive market. P2. Organizational Structure of Vodafone: The function of Vodafone is centralized. The policy and strategy of business administration are made by the group of chair man and board of directories. They also bring about changes in the organization. Chief Executive Mohammed Rizwan Management Board Marten Pieters Reporting to the Chief Executive Arun sarin Customer and Operations Executive Dolrina ghosh Source: www.vodafone.com The above mentioned people are involved in planning strategies and responsible to carry the policies into effect in the organization and begin the new development in Telecoms industry in Vodafone in this competitive and challenging atmosphere business changes is taking internal and external challenges by which it occupied the headlines of Vodafone change life. P2. SWOT ANALYSIS OF VODAFONE: Strength: The biggest strength of Vodafone is their brand name. Vodafone is a telecom giant and is very old so it is obvious the brand equity is very high and established. The wide area of Network of Vodafone is also a strength of this company. It is still covering continuously more and more regions and places which are not covered yet. The advertisements and other promotional activities are also included in the strengths of Vodafone. Weakness: The weaknesses of Vodafone Company are very less. But, weaknesses should not be ignored otherwise they can turn into loss in future. The weakness is the schemes and offers provided by the company. Obviously they are good but looking at the current competitive market of telecom we can say they are not up to the mark. Vodafone has the concepts which most of the other brands have in their company. No innovative concepts are there with Vodafone. So, it is beneficial for the Company to bring some innovations and build a distinct image again. Opportunities: Company can do many things to remove its weaknesses and enhance the growth of the company. As discussed earlier, company is a bit common in providing schemes and offers i.e. company is having common schemes so it can be done by the company that they bring some innovations in their brand, they can launch a new sub-brand with a trendy personality as TTSL did with Tata Do Como. And many more. Vodafone also have a great opportunity of entering into CDMA market. Threats: The company is surrounded with various threats as it is one of the biggest telecom companies in India. Company has a weak point in innovations. The most promising innovations in offers, services and schemes are of Tata Do Como a new brand of TTSL and NTT Do Como. Vodafone can be taken over in that particular matter by this company or any other company. So, this should be kept into consideration. P3. Services provided by Vodafone after changes: Alternative forms of Organizational development 7 Ps of SERVICE MARKETING In the marketing Mix of Physical products the the main 4 Ps are- Product Price Place Promotion And these 4 Ps are called 4 Ps of Marketing Mix. But as far as Service Marketing is concerned, three additional Ps are there. So in the matter of Service Marketing, The important Ps are 7. Which are- Product Price Place Promotion People (actors and audience) Process ( Performance) Physical Evidence (setting, props, dà ©cor, design etc) Transferring the structure into Decentralized: From Centralized To Decentralized Form Function driven Purpose driven Closed Open Parts Whole Top down hierarchical Local focus Controlled Empowered Boundary less Centralized Distributed/ Networked Departmentalized Connected Sameness Diversity Stability Growth/ Change TASK- TWO P4. Reason of change in Vodafone: The chairman and board of direction of the Vodafone are trying to downsize in the organization to develop the organization future and reputation and fame against its competitors. Though for the last few decades they had enviable place in the market but in the recent years they occupy 15 percent of the market of high competition with other services. So they should bring about a huge and meaningful change in Vodafone the main focus to change variable are followed:- Reduction in cabin crew Internal and External change Financial losses Drop in profit Increased competition Loss of Market Share Technological development Cultural change Factors Forcing change: Vodafone are being pressurized over the last few years both internally and externally. So the group of chairman and Board of director have decided to bring some chapters like ® Commenced a new dimension in lieu of standing still; a new corporate identity was introduced, heralding an E6 billion development program and new strategic direction. Change internal and external culture Cost must be cut down Technology should be changed (new logo, Network, services) Increased competition Changing market Inner Factors forcing change: A formal research can identify the internal factors that force to create a change in organization. DESCRIPTION of 7 Ps OF VODAFONE As the VODAFONE is a Telecommunication SERVICE, These 7 Ps are applied to Vodafone also. So here is a small description of the 7 Ps of Vodafone. Product- A service product Telecommunication Price- Various pricing and plans available Place- Availability worldwide Promotion- Advertisements, sponsoring, Events People- Vodafone provides services to 106,347,368 people, service provider Vodafone Essar Process- It includes the performance of the service. Physical Evidence- Props provided with services. Like in foreign countries mobiles phones are available with the telecom services, Impact of stakeholders by following Factors: External Forcing change: The external factors that create change in an organization are: Economic: If an economic crisis is created all over the world it will force to cut down the cost of international call. Fluctuation in all sim prices affected consumer spending for 13 years in the age of more acute competition market and business administration, for continuing the long term business reduced capacity slightly during zoos on a recession plan. Political: Sufficient security measures must be taken by Vodafone to attract customers confidence and trust because of the threats of miscreants in the past. Social: Social factors are also providing a good opportunity to Vodafone as well as consumers. So a change in cultural stage is necessary for potential opportunity for growth. Environmental: The improving environmental quality and noise impact on local communities while doing the call of relative side disturbance are there thats why they change there network (change network, changing bill) Resistance against change: Vodafone was obstructed by union, Government department of labour and development, local and Environmental conditions who gave the high pressure. Union was displeased with down rising decision of company. Union called for a strike. Many people are unaware of the importance of change. Often there are disagreeing goals in the company. Costs should be reduced to increase resources and to achieve change. Organizational change often creates an adverse situation in case of how the members want to do anything. So literature discusses most of the organizational change. Evaluation of new procedure for manifestation for change and successfully implementation of it is first and foremost priority of the managers of the organizational communication with staff as well stockholders are not all as a manager one have concentrate on judging the situation also before providing a step towards implementation of the new strategy. They need to judge the delivered message effectively with some sort of readiness. It is essential to acknowledge the people related to the organization about the necessity of change and provide them a crystal clear ideal about the strategy, they are going to adopt. It will be surely increase the desire arrange the shareholder. Communication should by do which keeping the business policy in the mind and convey the risk factor associate with it without creating any panic. In every step of the evaluation procedure as a manager they need to keep the customer up-to-date about the each step so the procedure can provide them feel good atmosphe re. They need to establish a communication plan at all level of their employees whether it would be frontline employees on it be supervisor. This will provide them better idea about the situation. They also have to organize training program along with awareness program to make their employees used to with the changed process and future strategy. Training program must features points like skill, knowledge and behavior necessary for the implementation of the new strategy. After implementation of each step analysis should be done thoroughly to identify the mistakes and adopt proper measures to avoid the repetition of further. Training program should be conducted in the beginning of the implementation procedure to avoid the interruption while going on. As a manager it is duty of an individual to rectify the suitable approach to reach the target of the adopted plan. Forecasting policies with flexible mode can be helpful in case of crisis. Financial Situation of the Company VODAFONE Vodafone earns enough money as it is a telecom giant in the world. Some figures related to their earnings are as given below. Voice services 5,011 crores Messaging 175 Crores Data services 350 Crores Other services 560 Crores Vodafone Essars revenues are more than twice that of IDEA Cellulars Rs 2,987 crores for the quarter ended on June 30, 2009. The Revenue of the company is  £44.47 billion as per the records of 2010. The Operating Income of the company is as per 2010 data is  £9.480 billion. Profit of the company is 8.645 billion as per the data of 2010 Total assets of the company as per 2010 data is  £156.98 billion Total Equity of the company as per 2010 is  £90.38 billion. P5. Evaluation of change management and Research analysis in Vodafone:- Changes: Engineering, design, structure, new call rates and new technology equipment are the types of issues that are to be changed. Changes in market shares: After changes in hutch to Vodafone there is some effect on the market shares for one month market shares of Vodafone was down and after one services launched by Vodafone its bullish. Change in Technology: Technological changes are required in the company to improve both attributes of organic and mechanic conditions to acquire creativeness and effectiveness. RESEARCH AND ANALYSIS The best way of getting an idea about whether the product is appreciated by the people or not, is to ask people themselves! Here is a survey made to know the views of the customers about the telecom service. What are their views about the service and what they like and what they dont like about the service. I passed the same questionnaire to 50 VODAFONE users. They gave their views on all the points so that we can have an idea about the status of the brand in the mindsets of the customers. Here is a Research result for VODAFONE. People have to RANK Vodafone out of 10 in Network, Offers, Advertisements, Services, Customer satisfaction activities of the company and over all rank for the company. The top 10 countries Average connection speeds are as follow. Source: https://www.myciscocommunity.com/servlet/JiveServlet/showImage/38-2677-21576/connection-speed-country.png As we can see Vodafone customers are highly satisfied with network provided by the company. But they are a bit dissatisfied with the offers provided by the company. So company needs to provide some more attractive and beneficial offers to the customers to turn them into loyal and delighted customers. Otherwise people like their advertisements and giving good response. In addition, services provided by the company are also good to attract the customers towards the company. An overall ranking is also good for the company. And more than 10 countries are speedy connected with the Vodafone. But a main point is of the charges of the service. One more question is asked to the people that Is VODAFONE a costly service? Here is the output 47 people said yes, Vodafone is a costly telecom service. In a developing country like India, the main question of the life is of money. And if the service is costly then the company will lose that part of the people as their customers. So it is advisable for the company to reduce the charges of the services and also include lower budgeted people. TASK- THREE P6. Model of Change management How to become the CENTRE OF ATTRACTION? (EFFECTIVE MARKETING OF VODAFONE) The most important task of a businessman is to Market his product in such a way that people get a clear idea about all the factors which were actually meant to be conveyed. The product should be presented as a different and beneficial from others. If the product is not proved different from other products in the same category, than the product will be only a commodity and will not be able to create a brand name. Creating a brand name is a very important task of an entrepreneur. A brand name creates loyalty in the hearts of the customers. A distinct image of the product is created in the mindset of the customers. But how to create a brand name? What should be done to have good brand equity for the product? That depends not only on Logo, Name, Label and Punch line but also on how you present your product in front of the customers. And that is nothing but the marketing of the product. In case of telecommunication companies, the point will be of marketing a SERVICE. Vodafone cellular operator is not providing products but it is called SERVICES. So, in this case the main point would be of putting the most effective and interesting schemes so that the customer gets attracted and New Customer Addition goes high with the passage of time. The principal task of a telecommunication company is to provide services only but to provide it in the most effective manner is a sign of a good marketer. A good marketer forms a good marketing strategy. What are the best things about the marketing of Vodafone? Why this brand attract the subscribers more? These are some points which make them popular and CENTRE OF ATTRECTION for the customers. VODAFONE in India (Vodafone Essar) Vodafone is serving in India also. Vodafone has acquired HUTCH (Essar group) of India up to some extent. Vodafone Essar, which is made from Vodafone Group and Hutchison Essar Group, has decided to sell their products on the name of VODAFONE only. And then the product name is changed from HUTCH to VODAFONE. Headquarter of Vodafone Essar: Peninsula Corporate Park Ganpatrao Kadam Marge Lower Parel, Mumbai 400 013 India Source: Created by own after studding information from www.vodafone.com P7. Implementation procedure of Technology change: Latest technology: Vodafone Essar, Indias third-largest mobile carrier will launch third-generation (3G) services in the country in the January-March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. Mobile money transfer services: In March 2007, Safaricom, which is part owned by Vodafone and the leading mobile communication provider in Kenya, launched a mobile payment solution developed by Vodafone.  M-PESA is aimed at mobile customers who do not have a bank account, typically because they do not have access to a bank or their income is insufficient to justify a bank account. The M-PESA system allows customers to deposit and withdraw cash via local agents, and transfer money to other mobile phone users via SMS. By February 2008, the M-PESA money transfer system in Kenya had gained 1.6 million customers  and Vodafone announced that it was to extend the service to Afghanistan. The service here was launched on the Roshan network under the brand M-Paisa with a different focus to the Kenyan service. M-Paisa was targeted as a vehicle for microfinance institutions (MFI) loan disbursements and repayments, alongside business to business applications such as salary disbursement. Other Plans for implementation Education: the employee must educate properly in order to cope with the organizational changes that has occurred within Vodafone to have a proper knowledge about the change management. Chipping in: the employee must take part in the decision making and problem solving procedure in Vodafone Stake holders involvement: The stake holders should be provided with proper feedback about the management change that has taken place with Vodafone. Communication: A transparent communication will led to better implementation procedure and this will facilitate proper negotiation procedure within the organization. Recommendation: There are different processes of training programs which adopts new technology and help the company to attain success. People can easily communicate with each other if the structure of the company is divided into several parts. To break the bureaucratic system power must be given away in hierarchy level. To create a change in the organization an experienced consultant can be applied. The company should get more feedback from its employees so that it can be able to understand the problem and take decision to resolve it. Employee should work altogether in team to manage the change. Contingency Plan:- Strong business rational with develop business plan increasing of employee satisfaction is needed. Proper effective involvement of employee plays key role for change. Vision leadership: Proper commitment from leaders guidance from link manager help the change agenda to follow the organization. Empowerment: Employment of maximum eligible employee develops the productivity as well as progress. Charging of working environment involving culture management of people develop performance of business also improve the quality of employees lives. SUGGESTIONS Vodafone can be called as a leading company of telecom industry because this is the brand which is still growing and covering more and more areas. But, the company should also watch out for the new coming companies which are quite promising. Currently, it is obvious that Vodafone is far ahead of the other companies. But it should also be considered that some of the company which is running behind Vodafone has the concepts, schemes and facilities which Vodafone dont have in spite of being such a successful company. And undoubtly the innovations brought by some companies which are new say Do Como, MTS and etc are fantastic and effective. So Vodafone can renovate the services provided by the mind attract the new customers. CONCUSION: To conclude the report, it can be said that Vodafone is one of the leading companies today in the telecommunication industry, promising company considering its speed of growth, New Ideas, Young generation mentality and Identification of needs of the customers.

Causes and Effects of Binge Drinking Essay -- essays papers

Causes and Effects of Binge Drinking In many of the colleges and universities today, there are a tremendous amount of students who Drink. The students who consume at least five drinks in a row at one point during a two week period are considered Binge Drinkers. Binge Drinking by college students is the cause to some of the students’ deaths, causes some students grades to fall, and is very dangerous and unhealthy. The overwhelming amount of college students deaths caused by binge drinking has increased greatly by about 44 percent. To go along with the amount of deaths is the amount of life long injuries one may obtain from binge drinking. As David L. Marcus states, in recent newspapers, headlines are troubling. â€Å" A 20-year-old student at Georgetown University dies in a fight after drinking. A fraternity member at the University of Michigan shoots a 19-year-old pledge with a pellet gun at a keg party. A party at Washington State University turns into a 500-student brawl.† (David L. Marcus) These incidents that occurred were only at three universities out of hundreds. Another incident that occurred at a party at Duke was of a 20-year-old student who got drunk and died after inhaling his own vomit. All these deaths and injuries can all have been avoided if only the students had not been involved in the stupid acts of binging. In a magazine article written by Jack Hitt, he tells a story of his nephew who knew two college students that died after binging. One died after falling off a cliff and the other was from blood poisoning. Along with these two deaths came 5 other students who had been paralyzed and seriously injured in car accidents after their acts of binging. As for students not believing anything they re... ...New York; May 1999. Binge Drinking Blowout: Educating Teens About Alcohol Use. Volume: 45 Issue: 5 Start Page: 52 Hitt, Jack; New York Times Magazine; New York; Oct. 24, 1999 The Battle of the binge. Start page: 6, 31:3 Marcus, David L.; U.S. News & World Report; Washington; 3/27/00 Drinking to get drunk Campuses still can’t purge bingeing behavior. Special volume/issue: Vol. 128 No. 12 Start page: 53 Weber, Wim; The Lancet; London; Feb. 24, 2001 Young people’s alcohol consumption reaches alarming levels in Europe. Volume: 357 Issue: 9256 Start page: 617 Wechsler, Henry; The Chronicle of Higher Education; Washington; Oct. 20, 2000. Binge Drinking: Should we attack the name or the problem? Volume: 47 Issue: 8 Start page: B12-B13

Copland: 1900 through 1942 and Copland: Since 1943 :: Aaron Copland Book Report

Copland: 1900 through 1942 and Copland: Since 1943   Ã‚  Ã‚  Ã‚  Ã‚   In their books: Copland: 1900 through 1942 and Copland: Since 1943, Aaron Copland and Vivian Perlis give a detailed account of the life of one of America’s most influential composers. The books are arranged similarly to the Shostakovich biography that our class reviewed earlier this semester. That is, through personal accounts by Copland himself along with accounts of Copland’s friends and acquaintances, the authors manage to paint an accurate and interesting picture detailing the life of the great composer. When combined, the two books recount Copland’s entire life, dividing it into two periods for the purpose of easier organization and reading.   Ã‚  Ã‚  Ã‚  Ã‚  Copland was born in New York City in 1900. Copland had a large and loving family in New York. His childhood was comfortable, as his father owned a department store where Copland worked for much of his young life. Copland’s mother is described by the composer as "affectionate and a very nice mother to have" (pp. 18) Copland showed an early interest in music, and by the age of eleven, he had surpassed the knowledge of his older sister in the ways of the piano. As a child, he had taken lessons from his sister, but by eleven, he felt that he needed to consult an outside source in order to learn more.   Ã‚  Ã‚  Ã‚  Ã‚  At the age of eighteen, Copland graduated from high school. He pursued his interest in music and began to search for a teacher who could teach him musical harmony. Copland’s piano teacher suggested that he study under Rubin Goldmark who had a studio in Manhattan. Copland found Goldmark to be a very effective teacher. However, Copland and his piano teacher decided to part ways so that Copland could expand his horizons. Under Goldmark, Copland learned very effective methods of composition, but sometimes felt bogged down. Goldmark did not approve of some of Copland’s interest in the more modern musical works, and Copland found this frustrating. After composing a number of "Sonata-form" musical pieces with Goldmark, Copland decided he needed a change of scenery. In 1921, Copland decided to study in France. Even as Copland left his old teacher, Goldmark stressed his traditional ideals. Before Copland’s departure, Goldmark wrote: "I hope you will ma ke more progress in the Sonata form†¦Even if you should fall into the hands of some radicals."(pp. 35)   Ã‚  Ã‚  Ã‚  Ã‚  In France, Copland found a new teacher in Nadia Boulanger.

Life and Death Themes in the Sandbox and Everyman

Research Paper – Life and Death Themes in The Sandbox and Everyman COURSE # ENGL-102_D22_200940 COURSE TITLE: English 102 SEMESTER OF ENROLLMENT: D Fall 2009 NAME Glen MacDonald Glen MacDonald Professor Smith English 102 December 5, 2009 Research Paper – Life and Death Themes in The Sandbox and Everyman This paper explores the perception and treatment of death at points in history some 500 years apart by using two dramatic plays as a portal into their respective time periods.The anonymously written 15th century play Everyman and the 1959 Edward Albee play, The Sandbox provide two extreme points of contrast to demonstrate the significant changes and similarities in man’s living conditions and his perceptions and treatment of death. An overview of life in medieval England about the year 1500, and life in America in 1959 is provided up front to establish the realities of the time period in which to review each play.Both plays will be examined by referencing research regarding their respective authors, the works themselves and by incorporating other materials that provide insight into their significance and meanings. The paper will conclude by providing a summary of insights and points of interest regarding the perception and treatment of death during both eras. Life in 16th century medieval England was considerably different than American life in 1959.In addition to the substantial difference in day to day living conditions, such as a roof over ones head or heat and light, life in medieval England was brutal by today’s standards. Many aspects of daily existence that we take for granted in modern American cities such as sanitation, nutrition and medical care were mostly non-existent in a medieval English city. The limited availability of health and basic services, contributed to high rates of disease which reduced the average life expectancy to approximately 40 years old.According to Carolyn Freeman Travers, a Research Manager with Plimo th Plantation, the rate of infant mortality and death from childhood disease was much higher during that time period than it was in 1959 (1). Travers points out that many people did live to be older than the 40 year average, but it was only if they survived childbirth and then navigated the disease prone childhood years to make it to adulthood (1). By comparison, life in America in the late 1950’s was much easier, as is reflected by the life expectancy statistics.According to the U. S. Department of Health’s, Life Tables for 1959, the average life expectancy in the United States in 1959 was approximately 70 years of age (76). This 30 year or so difference in life expectancy, although significant on its own, when combined with the medieval childhood death statistics and the fact that death most often occurred within one’s home, the average medieval adult would have likely had a great deal of personal experience with death, likely within their own families.This is not the case in 1959 America where death often happened in a hospital setting or where the mature funeral business quickly whisked a body away from the home setting. Another interesting reference point for the two time periods is religion, and the level and significance of participation in organized religion. According to Chris Trueman, a British history teacher religious participation has changed dramatically during the past 500 years. The Medieval Church played a far greater role in Medieval England than the Church does today.In Medieval England, the Church dominated everybody's life. All Medieval people – be they village peasants or towns people – believed that God, Heaven and Hell all existed. From the very earliest of ages, the people were taught that the only way they could get to Heaven was if the Roman Catholic Church let them. Everybody would have been terrified of Hell and the people would have been told of the sheer horrors awaiting for them in Hell in the weekly services they attended. (1) (Trueman, Chris. â€Å"The Medieval Church. History Learning Site. N. p. , n. d. Web. 14 Dec. 2009. ) Although accurate estimates for religious participation in the United States in 1959 were not readily available, it is likely that between 80% – 90% of Americans participated in regular religious activities during that period of time. Even though this participation number is not significantly lower that the medieval participation number, it is evident that organized religion no longer plays the dominant role in the daily life of western culture that it did during medieval times.It seems that even though the majority of people continue to participate in organized religion, that adherence to traditional Christian based beliefs, rituals surrounding death, personal morals and family values all have deteriorated significantly in western culture since medieval times. An example of this change in family values is evident by the way in which we car e for elderly parents today and how in many cases parents are treated with the out of sight out of mind mentality which is very pervasive in western society today.This trend is highlighted by the significant increase in the number of old age homes springing up across America. As Ruiping Fan reported in The Journal of Medicine and Philosophy in 2007, â€Å"Across the world, socio-conomic [sic] forces are shifting the focus of long-term care from the family to institutional settings, producing significant moral, not just financial costs (1). Fan goes on to discuss the increasing move away from filial piety (respect and responsibility for parents), which had been a staple in eastern culture, towards more western oriented cultural norms, which includes institutional care for elderly parents (2).Fan explains the reasons for these cultural changes saying, â€Å"It is just not feasible for most of us to undertake family care in today’s society because most of us are living in a ho usehold where both husband and wife are working to support the household† (7). In looking at how the author of Everyman perceives and treats death, one must keep in mind that the primary purpose of medieval morality plays was to communicate the religious message of the day to the mostly uneducated and illiterate population.In this case the play’s author demonstrates the high significance of his message regarding death by immediately and dramatically introducing death in Everyman. He accomplishes this by quickly and specifically orienting the audience to the play’s theme of death and by introducing the Death character to the audience. The introduction of Death takes place at the end of God’s speech where He calls upon death by saying â€Å"Where art thou, Death, thou mighty messenger? † (line 63). This is somewhat nusual for a play of this time as Allen Goldhamer notes in his 1973 journal article where he says: In order to understand the play’ s greatness, one should bear in mind that Everyman’s presentation of death is highly unusual. The dramatization of death usually occupies the latter portion of the final act of a play and is often handled sensationally or sentimentally. In Everyman the hero begins to die near the opening of the play, and the focus of the drama is on a man involved in the stages of death. (87) (Goldhamer, Allen D. Everyman: A Dramatization of Death† Quarterly Journal of Speech 59. 1 (1973): 87. Communication ; Mass Media Complete. EBSCO. Web. 10 Dec. 2009. ) For those attending a circa 1500 performance of Everyman, the dramatic delivery of this play combined with the pertinent messages of redemption and salvation along with the death theme would have both captivated the audience and instilled extreme fear in them. As noted by Dennis Moran in his 1972 paper on â€Å"Everyman,† in speaking about the play’s character Death, he notes that â€Å". . .Death physically quits the stage with four-fifths of the play remaining and the terror aroused by his summons almost wholly subsides with Everyman’s return to sanctifying grace† (324). Speaking in today’s terms, this would have translated into a prime time television commercial for the Roman Catholic Church, representing the only way in which one could access God’s salvation, achieve eternal life and not be dammed to hell. It is also interesting to note the evident Roman Catholic theme regarding Good Deeds as the measuring stick of one’s earthly life, the price for salvation and entry into heaven upon death.This is highlighted when Good Deeds says â€Å"All earthly things is but vanity: Beauty, Strength, and Discretion do man forsake, Foolish friends, and kinsmen, that fair spake – all fleeth save Good Deeds, and that am I† (lines 870-73). As you read this play and visualize watching the play from the audience’s perspective or maybe even being placed dire ctly in Everyman’s literal situation, one becomes aware of the specific knowledge the author portrays regarding the mental manipulation involved in dying.This is evident as the play’s author leads Everyman through the initial stages associated with his impending death, first where he demonstrates a lack of recognition of Death, then by asking Death for more time and then by attempting to bribe Death with ? 1,000, all which happens before he starts to consider and then later accept his fate. As Goldhamer notes in his paper, this process closely parallel’s modern psychological thinking on death as he alludes to when he says â€Å"There is no reason for us to assume that earlier ages possessed any less profound insight than our own in the matter of death† (88).In complete contrast to Everyman is Edwards Albee’s 1959 play The Sandbox, where death is turned into the farcical backdrop for this generational satire. The death of Grandma is used to highligh t the absolute nonsense that goes on in many multi-generational family relationships, and highlights how elderly parents are often treated like children or even worse, like pets, by their own children. Unlike in Everyman, where death pursues our protagonist based on God’s command to do so, in The Sandbox, Albee uses the aggressive Mommy and the meek grumbling Daddy characters to drag Grandma to her death.They bring her on stage against her will dumping her cockeyed in the sandbox where the Angel of Death is hovering near by. According to Mathew Roudane in his book about Albee, he notes Albee’s use of death as a common theme in many of his plays and then adds that â€Å"Albee continually returns to exploring the darker side of the human soulscape† (6). Later Roudane makes reference to comments from an interview with Albee regarding his perception of death, here he recounts Albee as saying â€Å"how we lie to ourselves and to each other, how we try to live withou t the cleansing consciousness of death† (23).Although one could interpret Albee’s comments a number of ways, he is pretty clear that he feels death is an important theme in â€Å"The Sandbox† and in his other plays. It appears that he uses the death theme to tell people to wake up and live life completely, because life is short and ends abruptly with death. The life and death contrast he is alluding to is made evident in The Sandbox by how alive Albee makes the soon to die elderly Grandma character appear in contrast to the emotionally dead characters of Mommy and Daddy. Aside from the Angel of Death played by the young man, The Sandbox contains no directly visible religious references.In a literal sense, Grandma’s death is portrayed as strictly the physical act of dying, much like the treatment of death in modern American culture where rituals associated with death and the proceedings at some funerals appear to be surreal. However, Albee has built additio nal metaphors into this play by using the somewhat simple stage setup including the background of sea and sky along with the sandbox and a few chairs. As Lucina Gabbard states in her 1982 review of The Sandbox: â€Å"In this play, the sandbox is the entrance hall of life, the hospital dying room, and the grave.It is located on a sandy beach near the sea, whose waters symbolize both birth and death† (28). Gabbard goes on to point out how the characters support these additional metaphors as she writes â€Å"As the action of the play proceeds, the symbolism deepens. Mommy and Daddy, seated opposite the sandbox, perform two rituals simulta-neously [sic]: baby-sitting and death-watching† (28). Albee stretches out the play’s climatic event, the death of Grandma, with extreme patience, all the while emphasizing each character’s role and thought processes.For Grandma, she recounts her life from a serious perspective as a wife and mother when talking about living on the farm with her now deceased husband and then from a less serious perspective when she says â€Å"I had to raise that big cow over there all by my lonesome† (1068). The offstage noises signal that Grandma’s death is looming closer, which causes the silly dialogue between Mommy and Daddy to increase, thereby focusing the audience on the contrived nature of Grandma’s disposal from the family.Finally after Mommy and Daddy prepare to leave and Grandma is nearing her end, Mommy says â€Å"We must put away our tears, take off our mourning . . . face the future. It’s our duty† (1069). The ending and ultimate death of Grandma incorporates the only noticeable moment of love in the entire play, this kiss between the Angel of Death lets Grandma leaves the world with a final contented line â€Å"You’re . . . you’re welcome dear† (1069). In the end Albee treats the death of Grandma with the love and compassion you would hope for and ex pect in real life.Although these two plays, Everyman and The Sandbox appear at opposite ends of the spectrum in many ways, they both deal directly with issues surrounding death and provide insight and a historical perspective of the prevailing culture. At the time that Everyman was first playing, the Roman Catholic Church held the monopoly on the rituals associated with death, and they were striving to educate the population on how to live within the context of honoring Church and God.Although this is meant to be a very serious play, the dry humor and embedded entertainment value is made evident by how the plot and characters combine to ensure salvation for Everyman. At the other end of the scale, Albee establishes a very novel approach to communicate his message of abandonment and how American culture has evolved into a self-centered miserable existence for the masses. This play makes the point that without a purposeful, intentional life including thought and reflection regarding o nes own death and even one’s eternal life, that life itself can become an irrelevant meaningless struggle.Both these plays hit the cultural mark of their respective historical periods by providing enlightening insights into death and other relevant issues of the day by incorporating some comedic value into the entertaining dramas.Works Cited Albee, Edward. â€Å"The Sandbox. † 1959. Perrine†s Literature: Structure, Sound, and Sense. 10th ed. Ed. Thomas R Arp and Greg Johnson. Boston:Wadsworth Cengage Learning, 2009. 1064 – 1070. â€Å"Everyman. † Everyman and Medieval Miracle Plays. Ed. J M Dent. North Claredon: Tuttle Publishing, 1993. 197 – 225. Fan, Ruiping â€Å"Which Care? Whose Responsibility? And Why Family? A Confucian Account of Long-Term Care for the Elderly. † Journal of Medicine and Philosophy 32. 5 (2007): 495-517. Philosopher's Index. EBSCO. Web. 14 Dec. 2009. Freeman Travers, Carolyn. â€Å"Myth and Reality. † Pli moth Plantation. N. p. , n. d. Web. 13 Dec. 2009. . Gabbard, Lucina P. â€Å"Edward Albee's Triptych on Abandonment. † Twentieth Century Literature: A Scholarly and Critical Journal 28. 1 (1982): 14-33. Hofstra University 10 Dec. 2009 Goldhamer, Allen D. â€Å"Everyman: Dramatization of Death† Quarterly Journal of Speech 59. 1 (1973): 87 – 98. Communication & Mass Media Complete. EBSCO. Web. 10 Dec. 2009. Moran, Dennis V. â€Å"The Life of Everyman. † Neophilologus. 56. (1972): 324-30. MLA International Bibliography. Gale. Liberty University. 11 Dec. 2009 . Roundane, Mathew C. Understanding Edward Albee. Columbia: University of South Carolina Press, 1987 Trueman, Chris â€Å"The Medieval Church. † History Learning Site. 1. , n. d. Web. 14 Dec. 2009. . U. S. Department of Health, Education and Welfare. Public Health Service. â€Å"New York State Life Tables: 1958-61. Vol. 2. Washington: n. p. , 1966. 76. Center for Disease Control Web. 13 Dec. 2009 . .

Advice to a Friend on Choosing a Mistress Essay

In his message, Franklin advises his friend that marriage is the best solution not for only sexual desires but also the undisputable source of solid happiness. Having suspicions that his friend would not follow his guidance, Franklin recommends him to choose older mistresses instead of younger ones and lists eight valuables reasons to better support his argument. Franklin commences his essay by presenting advantages of the marriage. He says I know of no medicine fit to diminish the violent inclinations you mention†¦ Marriage is the proper remedy. It is most natural state of man and therefore the state in which you can are most likely to find solid happiness†. Through those sentences, Franklin seems to estimate that from a masculine’ view, one of the main advantages of the marriage is to bring pacification toward requirements of the flesh. The recipient of the letter who was the friend of the author seemed to be looking for a situation in which he could find sexual partner and happiness without commitment. Based on the previous quotes, the author claims that the best situation in which he could find hat he was looking for was a marriage. In his letter, Franklin advices his friend to settle because ‘ It is the man and woman together that make the complete human being†. If Franklin thinks that the marriage is so positive, this is relied to both psychological and socio-economical reasons. First all he is convinced that the married life is more balancing that the single lifetime. Franklin believes that a man who did not find the soul mate is in other words incomplete, unaccomplished by saying that A single man has not nearly the value he would have in that sate of union, He is an ncomplete animal. He resembles the odd half of a pair of scissors†. Based on this judgement, Franklin means that family life calms people; it is the natural arrangement in which they can organize their production’ strength with the most possible benefit. While Franklin affirms that together there are more likely to succeed in the world† there is no doubt that he is referring to the material success. Concerning the woman, it is only in a marriage that she can show up her real values. Through the letter, Franklin continues to give worthy reasons in order to convince the ecipient about getting married. Franklin having doubts that his friend would not consider his advice followed his representation of the marriage by an alternative solution to satisfy his needs. If his friend his not ready to commit and wants to continue a commerce with Sex inevitable†, he suggested that ‘ you should prefer old woman to young ones†. The first raison that Franklin used to support his case is that they nave more knowledge ot the world, and their minds are better stored witn observations, their conversation is more improving and more lastingly agreeable†. By affirming this, Franklin makes an allusion to the intelligence of older woman. He illustrates that people gain knowledge as they get older. They have, in principle knew more love stories or adventures than youngest ones, thus they better know men, know how to take care of them and also how to satisfy them. Franklin defends the idea that a debate with an old woman is rich and interesting, because they had been through many involvements from witch they had retains acquaintance. They have lived longer and have things to communicate to you. Franklin also supports his reference for older woman by saying that To maintain their influence over men, they supply the diminution of beauty by an augmentation of utility’. This is to illustrate that older woman, with the time spend less time worrying about their appearance, which they use to do more important stuff. To him, when beauty disappears, women improve their service. At their age, they assume their femininity and do so without any complex. Franklin, who was a man of science and also know as Lady Man’ also gave bodily motivation for choosing an older woman. He implies that ? because in every animal that walks upright the deficiency of the fluids that fill the muscles appears first in the highest part. The face first grows lank and wrinkled; then the neck; then the breast and arms; the lower parts continuing to the last as plump as ever: so that covering all above with a basket, and regarding only what is below the girdle, it is impossible of two women to tell an old one from a young one†. His purpose here is to assure his friend that there are no doubts or fear to have on the corporal pleasure of an old woman. According to him as in the dark all cats are rey, the pleasure of corporal enjoyment with an old woman is at least equal, and frequently superior†. This is to support that woman are woman regardless of age, an old woman can perform the same way as a young one concerning sexual experience. Sometimes, they are even considered superior. Through the note, Franklin by saying because there is no hazard of children, which irregularly produced may be attended with much inconvenience† refers to the fact that woman at a certain age can’t get pregnant. Thus while dating them the chance of being relied to them by omeone or something is null. This also makes the separation easier and leaves out others inconvenient that children can bring in a relationship. Across the letter, Franklin continues to encourage his friend to choose an old female if this last one persist in thinking a Commerce with the ser. He establishes a formal and highly analytical tone with his receiver about the discretion an old mistress can have in their relationship. He supports his suggestion by affirming that because through more experience they are more prudent and discreet in conducting an intrigue to revent suspicion. The commerce with them is therefore safer with regard to your reputation. From the following sentence, the author suggests that with an old woman, it is less probable that the relationship get revealed consequently with her you reputation will be at the shelter because they are more responsible in managing a relationship and they now what they want. Finally, Franklin ends up with his letter by saying † they are so grateful†™. Even though Franklin, in his letter gave an approved receipt to find the best mistress, it is obvious that considering as the ounding father his interest for marriage respond to others concern more important than the promotion ot the psych-to-emotional blooming.